The price of the iPhone 14 may be a recipe for disaster – here’s why

The iPhone 14 should arrive at The September 7 Apple event next week and although there are many rumors about the next flagships of the Cupertino colossus, the price of the iPhone 14 is one of the most important changes.

For months, various sources have indicated that the average price would increase for the iPhone 14, but exactly how Apple would get there remained unclear. The most popular idea was that the iPhone 14 Pro and iPhone 14 Pro Max would get a $100 price hike, but what would that mean for the standard iPhone 14 models? With the near universal agreement that the iPhone mini is dead with a new, larger iPhone 14 Plus / iPhone 14 Max taking its place, maybe it would work on its own as an iPhone 14 Plus would likely make $100 on top of the standard iPhone 14.

However, more recently we have seen reports that the standard iPhone 14 could drop to $749, which would put the iPhone 14 Plus at $849.

While we’ll find out exactly how much the iPhone 14 costs on September 7, I wanted to quickly dive into it based on these projections. Because any price increase is going to elicit a negative reaction and it could be a serious misstep for Apple given the potentially impending economic crisis. However, as I said when I first broached this topic with the Laptop Mag team, betting against Apple over the past decade has been like betting against Tom Brady, it’s unlikely that is happening for you.

iPhone XR

(Image credit: Apple)

Just a bit of history repeating itself

When the iPhone X launched in 2017, there was a flurry of coverage around its eye-popping $999 price tag, with the iPhone 8 ($699) and 8 Plus ($799) retaining the old price bracket.

By 2018, the $1,000 genie was already out of the bottle, and Apple’s high-end phones took their now familiar positions with the $999 iPhone XS and $1,099 iPhone XS Plus. The iPhone XR was the low phone on the totem pole that year at $749. This is the year that we have to consider as the iPhone 14 price change model.

With Apple pushing its true flagships to new price highs, it split the difference between lower models and settled for $749. It actually seemed reasonably fair with the iPhone XR because it featured a larger screen than any of its predecessors (and the iPhone XS for that matter), shared an identical A12 Bionic processor with the iPhone XS models, and the same wide-angle camera than the XS models.

iPhone 14 Pro

(Image credit: Jon Prosser/FrontPageTech)

This is where things may look a little different with this year’s split. While we potentially have that same more affordable standard model with an iPhone 14 at $749, we have an even wider price gap of $350 more for the iPhone 14 Pro, and the list of features you might be giving up by compared to the Pro is huge. Just to hit some of the highlights you have the A16 Bionic SoC, an always-on display, a new ultra-wide camera, a new wide angle camerathe ProMotion 120Hz screen, the new notch killer capsule front cameraand potentially satellite connectivity.

Even if some of these rumors turn out to be false, the clear picture we get is that the iPhone 14 and iPhone 14 Plus are more iPhone 13 Gen 2 than iPhone 14. , is a $50 price drop over current models compelling? Possibly for iPhone 14 Plus as there is no equivalent iPhone 13 model, but if these rumors turn out to be all or nearly all true, I will definitely be keeping an eye out for the iPhone 13 Pro Max honor our best phone deals page to see if you can get one for less than $999 after the iPhone 14 launches.

iPhone 13 Pro Max

(Image credit: future)

Due to circumstances beyond our control

My initial reaction to the rumored iPhone 14 Pro price hike was strongly negative, but I’ve changed a bit with each successive feature leak. Now, my opinion will go the other way if we see that Apple fails to deliver many of these upgrades, but I’ll drop that for now. Particularly combined with the current difficulties in the supply chain, there is undoubtedly an increase in component costs for Apple beyond the additional expense of some of these new features.

However, I don’t know if the average consumer is going to see it that way or care. The potential buzzsaw for Apple with this price increase is the lingering drumbeat of an economic downturn hitting over the next few months. Apple (and Apple investors) want the average selling price of an iPhone to keep rising. This range certainly seems well set up for that with a higher baseline for Pro models that could once again put the standard models to shame this year, no lower-cost iPhone mini (even if it didn’t sell if fine), and a new more expensive standard model in the iPhone 14 Plus.

How does this blow up in Apple’s face? Well, if the economic downturn hits, Apple is left with a pretty weak midrange, an area that’s been getting stronger and stronger for Android over the past couple of years. While there are many in the iPhone versus Android trenches that would never change, it’s getting easier and easier to do so and the siren song of features that come considerably closer to the iPhone 14 Pro for $800 or less on the Android side may entice some to take the plunge .

The iPhone SE (2022) would be the potential savior, but despite its powerful processor, the phone’s decade-old design and single-camera setup simply lags woefully behind exceptional affordable phones like the Pixel 6a.

iPhone 14 Pro

(Image credit: Jon Prosser/FrontPageTech)


Like I said at the start, I learned my lesson a long time ago, betting that Apple will miss is a nine out of ten losing proposition. However, from time to time, the iPod HiFi, iTunes Ping, or a random U2 album pops up on your phone, so the company isn’t foolproof.

Much of what can go wrong with iPhone 14 pricing is beyond Apple’s reach, with economic conditions just not aligning well for people to spend more money on a phone this year. However, with so many trade-in deals, monthly payment plans, and Apple’s own iPhone upgrade program, the price hike may be going largely unnoticed as people’s monthly bills slowly increase. It is amazing that we are on the verge of an economic crisis.