Kaukauna Cheese Unveils New, Simpler Recipe for Market-Leading Cheese Balls

KAUKAUNA – Kaukauna Cheese, the nation’s top selling cheese balls, today unveiled its new, simpler recipe for its signature cheese balls and logs.

The new recipe is reformulated with premium aged cheese and offers the same taste as founder Hubert Fassbender established in 1918 in Kaukauna, but now they’re made with fewer, simpler ingredients, according to a press release.

(Read the story of Kaukauna cheese HERE.)

The new formula is made at the Little Chute plant in Kaukauna.

“For more than 100 years, Kaukauna has been a casual entertainment staple that friends and families around the world can rely on,” said Michael Averbook, Kaukauna brand manager. “As a brand with deep Midwestern roots, we know fall is the perfect time for laid-back fun, and we’re thrilled that our fans are pairing our clean new recipes with their favorite fall occasions.”

This creamy, spreadable Midwestern staple is now available in a convenient 6-ounce size for easy tasting and sharing of multiple flavors as part of your favorite cheese board, perfect for every fall occasion.

Throughout the season, Kaukauna will share easy entertaining inspiration through a new socially oriented brand campaign, “Shauna from Kaukauna.” Shauna is a fictional superfan who lives and breathes cheese and embodies Midwestern charm. Fans can expect laughs at short Instagram skits hosted by Taylor Wolfe (@thedailytay), which will give fans – especially those who live in a warm climate and miss the fall – a unique look at fall in the Midwest with Kaukauna.

Kaukauna’s new recipe is made with no artificial flavors, no artificial growth hormones, is non-GMO and is available now at major retailers nationwide including Walmart, Albertsons, Kroger and Publix for a suggested retail price starting at $4. $49.

The new formula, made in Little Chute, comes in seven varieties, so there really is a Kaukauna cheese for every fall occasion. Flavors include:

  • Port cheese ball and log
  • Ball of strong cheddar cheese and log
  • White Rosé Cheddar Cheese Ball
  • Smoked cheddar cheese ball
  • White Cheddar Cheese Ball
  • Double Strong Cheese Log
  • Log of pointed and Swiss cheeses