HelloFresh, the world leader in recipe boxes, launches in Ireland

HelloFresh, the world’s leading recipe box, is launching in Ireland to make dinner parties across the country more varied, delicious and less stressful. Research has found that more than 50% of Irish people insist on what they need to cook each day, while identifying the journey to the supermarket as another major mealtime problem. By taking advantage of the HelloFresh service, customers can easily select a diverse range of recipes each week and avoid supermarket queues by having pre-portioned, locally sourced ingredients delivered right to their doorstep.

The research, conducted by HelloFresh, found that 65% of Irish people want more variety in their regular dinner rotation. With this in mind, the company’s Irish culinary team have created a varied menu to suit the Irish palate, including twists on some of the country’s favourites. Delicious meal options include: Mexican-inspired Beef Rigatoni, Thai Red Curry with Spicy Shrimp, and Homemade Falafel Pitas.

Other interesting results from the Irish HelloFresh survey found that 62% of Irish people feel they could be more confident when cooking a meal from scratch. HelloFresh offers a helping hand for people of all skill levels to become more confident in preparing a delicious meal in a fun and accessible way, eliminating the frustrations that make dinnertime a chore. Customers can also choose from 5 preferences (Calorie Smart, Quick Cook, Veggie, Classic and Family) for 2 or 4 people and choose a flexible delivery day that suits them for maximum choice and convenience.

HelloFresh sources its ingredients from Irish suppliers and farmers and every meal is prepared with the finest local produce. HelloFresh will supply 100% Irish farmed beef and chicken as well as Irish dairy products in its boxes. HelloFresh is committed to providing a more sustainable way to buy, prepare and enjoy food. Customers waste 21% less food using HelloFresh than those who shop at the supermarket. Each recipe box contains pre-measured ingredients to eliminate waste and all packaging is either recyclable or made with recycled materials, making HelloFresh the sustainable choice.

HelloFresh is also the world’s leading carbon neutral recipe box company. The shorter supply chain results in meals that generate 25%* less carbon emissions than the same meals made from supermarket ingredients.

Speaking about the Irish launch, CEO Philip Doran said: “We are delighted to launch HelloFresh in Ireland. Our aim is to combine our global expertise in making mealtime magic with Ireland’s quality local food products – delivering exciting, convenient and delicious meals to our Irish customers. .We are a nation of foodies who We love to cook delicious meals and experience new flavors, but we are also busy people who are short on free time.’don’t wait for people to enjoy the experience of cooking again. dinner, finding their new favorite recipes and having more free time in the process.“

Founded in Berlin in 2011, HelloFresh has transformed the way people eat. To date, the company offers a range of more than 10,000 different recipes to people around the world. Irish customers can visit HelloFresh.ie now to try a new dining experience that simplifies dinner time.