HelloFresh launched its service in Ireland with the aim of expanding the recipe box market.
Investing in the country by leveraging a local supply chain, the deployment will supply 100% Irish farmed beef and chicken from farmers meeting all regulatory standards, as well as Irish dairy farmers.
As part of the move, HelloFresh will operate a distribution center near Dublin from where all boxes will be delivered.
Ahead of the launch which took place this week, the recipe box company conducted detailed research with Irish customers to understand consumer food preferences and tailor its menu offerings.
This is part of HelloFresh’s international expansion, which currently sees the company operating in 18 markets across four continents.
“We are delighted to launch HelloFresh in Ireland today. Our aim is to combine HelloFresh’s global expertise in the recipe box sector with local Irish quality food products, delivering exceptional, convenient and delicious meals to our Irish customers,” said HelloFresh CEO Philip Doran. Ireland.
“Thanks to our extensive research, we know that the shopping and cooking habits of the Irish have changed dramatically over the past few years. Our aim is to revolutionize the way people eat and cook in Ireland in a profitable and sustainable way. »
He added: “We want to innovate radically in the traditional food system, creating an eco-friendly business model and a quality local supply chain that directly connects the producer to the customer. We see Ireland as the ideal place to do so and look forward to developing the sector over the months and years to come. »