Velvet Taco, the Dallas-based fast-casual restaurant that defines adventurous cooking with its unique tacos, offers guests and team members an exciting opportunity to influence their menu. The brand’s Weekly Taco Feature menu, better known as “WTF,” gives customers 52 opportunities each year to sample specialty tacos inspired by everything from classic comfort food to dishes from around the world. Now they invite Velvet Taco fans to throw their taco in the ring.
The Weekly Taco (WTF) feature is all about constant and creative innovation. Their WTF schedule often coincides with holidays and seasonal trends like their upcoming Mango Jerk-Churri taco for National Mango Day (available July 20-26, 2022); or their Velvet Griddle (available September 7-13, 2022) and Brisket Hash (available September 21-27, 2022) for National Breakfast Month in September.
According to Chef Venecia Willis, Director of Culinary Innovation, “We know that tastes change (…every week), which is why we create a new, globally-inspired flavor every week, and we’re thrilled to announce that our customers can finally have a formal place at the table of culinary innovation.Our culinary vision is to transform the simplest ingredients and offer them as something you won’t find anywhere else – we invite the public to have as much fun as the culinary team with their ideas.
The brand is inviting customers, for the first time ever, to submit their best taco recipes for a chance to be featured on Velvet Taco’s WTF menu on National Taco Day in October. The winning recipe will not only bring in cash and some serious bragging rights, but they’ll also get to work side-by-side with Chef Venecia.
This is an opportunity for the public to join the elite group of Velvet Taco’s own chefs who enter an annual internal competition called Taco Chef, for their own WTF feature on the menu. The Taco Chef competition is held in three rounds, first at the restaurant level, then regional, and then each region has a chef who competes at the annual leadership conference. This year’s grand prize winning recipe is Jonathan Barrera’s PB&J Burger Taco from Velvet Taco’s Greenville.
“Every taco has a story. Just like every guest has their own story or connection to our brand. The WTF contest allows our social media and our most loyal fans to influence not only the menu, but also one one of the most important aspects of our brand: the weekly Taco feature.” Says Cassie Cooper, Marketing Director of Velvet Taco. “Our guests are already sending us their taco ideas organically via social media DMs, why not reward them for their creativity?
#WTF Recipe Submission Contest
Entrants must submit their best Weekly Taco Feature (aka WTF) idea for a chance to win a private prep session with Velvet Taco’s Director of Culinary Innovation in a Velvet Taco Kitchen, a $250 Velvet Taco Gift Card $ and a featured spot on their WTF menu to run during National Taco Day (October 4, 2022). Click on here to submit your recipe. All entries must be submitted by July 25, 2022 at 11:59 p.m. CST. See the official rules for more details.
The competition judging panel is made up of Velvet Taco’s own chefs, and the winning WTF recipe will be exclusively available to restaurant and mobile app customers and will be promoted on social media. The brand also showcases the WTF through its loyalty program, The Velvet Room, where the top five committed loyal members have a chance to win a trip to Dallas and attend a taco tasting each year.
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